Metro Odido Showcase Store
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Total Fitouts Berkhamsted partnered with Shopworks and a multinational retailer Metro AG to design and build a spectacular 100sqm replica of their new global convenience franchise brand, Odido. To launch this brand during the Global Supplier Conference in Dusseldorf, Metro required a complete retail fitout that beautifully showcased the Odido store’s layout, customer-friendly environment, and modern aesthetic. Furthermore, the project demanded a functional space to display the latest retail technologies. These included a new global EPOS system, alongside innovative supplier partnerships like ready-to-go bean-to-cup coffee stations.
The primary challenge involved designing, sourcing, and constructing this comprehensive retail showcase within a strict eight-week timeline. Consequently, the Total Fitouts Berkhamsted team meticulously planned every aspect of the build. This ensured they met the exceptionally tight deadlines and budget constraints without compromising on quality or brand impact.
Read more: Metro Odido Showcase StoreLocation: Global Supplier Conference, Dusseldorf
As a premier event for Metro AG, the Global Supplier Conference in Dusseldorf attracted key industry leaders, partners, and suppliers. Because of the high-profile nature of this audience, the replica store needed to immediately captivate visitors and clearly communicate the value of the new Odido franchise model.
Shopworks achieved this by strategically planning the category allocation and store layout to handle steady foot traffic while maximizing product visibility. In the mean time, the Berkhamsted team coordinated complex logistics to ship construction materials, bespoke graphics, and merchandising equipment directly to the conference venue, guaranteeing a smooth assembly process on site.
Franchise Branding and Store Identity
Metro AG developed the Odido brand to modernize convenience retail across multiple international markets. Therefore, the showcase store had to flawlessly represent the established retail principles of these new franchise locations.
Total Fitouts Berkhamsted achieved this by applying the brand’s distinct look and feel across all graphical and structural elements. Specifically, they detailed construction drawings and created custom branding artwork that established a welcoming, customer-friendly environment. As a result, the cohesive store identity successfully demonstrated Odido’s vibrant and energetic market proposition to prospective franchisees.
Commercial Design Elements
Accelerated Store Construction and Shopfitting
Given the fast-paced nature of trade shows, the project required rapid execution. Total Fitouts Berkhamsted mobilized a dedicated team of designers, project managers, and logistics partners to build, fit out, and merchandise the entire store during an incredibly short three-day window. Ultimately, this agile approach ensured the store stood ready for the conference opening.
Comprehensive Category Planning
To accurately simulate a fully operational convenience store, the team executed meticulous category planning and allocation. They structured the layout to guide visitors naturally through different product zones. Consequently, attendees could directly experience the optimized customer journey that the Odido franchise offers.
Integration of Modern Retail Technology
Modern convenience stores rely heavily on technology, so the team seamlessly integrated Metro’s new global EPOS system into the design. Additionally, they incorporated dedicated spaces for supplier partnerships, seamlessly fitting advanced coffee machines and specialized chillers into the store’s flow to demonstrate Odido’s cutting-edge capabilities.
Bespoke Furniture and Equipment Sourcing
To meet the stringent budget and timeline, the project management team sourced and specified all furniture, counters, and retail equipment efficiently. They selected robust yet visually appealing fixtures that matched the Odido branding. This ensured the replica store felt like a permanent, premium retail destination rather than a temporary pop-up.
The Result: A High-Impact Retail Experience
The Odido showcase store retail fitout successfully delivered an engaging and highly practical retail environment for Metro AG’s Global Supplier Conference. By combining expert planning, shopfitting, and flawless project management, the team provided a fully furnished store on time and budget.
Furthermore, the project’s success extended well beyond the initial exhibition in Dusseldorf. After the conference concluded, the team carefully dismantled the store and shipped it directly to Poland. Subsequently, the replica store embarked on a promotional tour across Metro Cash & Carry locations, where it continually promotes the Odido franchise proposition to partners. Ultimately, this project stands as a testament to strategic design and dynamic execution in the commercial retail sector.
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