ASICS

To bring their latest retail vision to life, multinational sports equipment manufacturer ASICS partnered with Total Fitouts Berkhamsted to manage the construction, layout, and fitout of a brand-new 180-square-metre store. Located in the highly anticipated McArthurGlen brand village in Miramas, Southern France, the retail space needed to perfectly represent the ASICS brand while opening in tandem with the village’s unique Provençal-inspired architecture.

Because successful retail shopfitting demands structured planning and precise scheduling, ASICS entrusted Total Fitouts Berkhamsted to lead the complete delivery. Consequently, the team created a vibrant, highly functional retail environment that fully supports the brand’s dynamic product range and caters directly to their active clientele.

A Rapid and Precise Retail Fitout

The Berkhamsted team successfully executed the entire fitout process in a rapid four-week timeframe. With this they ensured ASICS launched operations right on schedule for the grand opening on April 13. By coordinating closely with a dedicated team of specialist fitters, the project managers delivered the stunning installation completely on time and strictly within the allocated budget.

Adapting to Unpredictable Challenges

Naturally, complex retail installations frequently present unpredictable challenges, and this ambitious project proved no exception. During the build, the installation team needed to modify various furniture and lighting elements directly on-site. Nevertheless, through proactive problem-solving, they perfectly maintained the integrity of the original design plans.

Furthermore, by fostering excellent communication among all stakeholders, the team quickly developed rapid solutions for any unforeseen problems. For instance, when an urgent situation arose regarding construction materials, Total Fitouts Berkhamsted immediately sourced a brand-new tile supplier in exactly three days, completely averting a potential delay.

Collaborative Project Management

Total Fitouts Berkhamsted success ultimately relies on a detailed, comprehensive understanding of the client’s individual requirements. The team collaborated directly with the ASICS retail delivery team throughout the entire timeline to ensure the final retail fitout perfectly met their exact specifications. Additionally, the project managers expertly handled numerous extra requests from the shopping centre management, seamlessly adapting to dynamic changes without compromising the fast-paced schedule.

A Space Designed for Retail Excellence

Ultimately, ASICS achieved a commercial retail fitout that perfectly aligns with their premium brand values. Every construction choice directly supports the company’s product merchandising, brand image, and optimal shopper experience.

Frederik Tilman, Retail Project Coordinator for ASICS, praised the seamless partnership: “I had a very good working relationship with Total Fitouts who delivered the project within the agreed construction completion date, finished the snagging in a professional manner and helped in urgent situations like finding a new tile supplier in 3 days. They responded very quickly to emails and phone calls and were able to resolve the many extra requests that came from the centre management as well as adapting easily to changes made during the project.”

Looking to upgrade your commercial retail space? Inquire with Total Fitouts today.